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Press about WardMaps LLC and our three brands - WardMaps, BostonCoasters & MBTAgifts

Boston Magazine December 2018 Print Holiday Gift Guide
Boston Magazine December 2018 Online Gift Guide

The Transit Wire "A Transit Gift Guide" - December 12, 2016


Scout Cambridge Holiday Gift Guide- November/December 2016


Boston Magazine Online - December 3, 2015


Early Winter 2015 Scout Cambridge Magazine Holiday Gift Guide


December 12, 2014 BostInno.com


September 13, 2014 Boston.com


July 17, 2014 Boston Magazine Website


October 2013: ScoutCambridge featured our products in their 2013 Local Holiday Gift Guide. Our MBTA Map Tie and Live Poultry / Fresh Killed Coaster were featured on the cover (pictured below).


September 15, 2013 Boston Metro newspaper feature about our MBTAgifts Warehouse Sale held on Sept. 14th.


9.8.2013 Boston.com photo from our booth at the first ever Cambridge Open Market on 9.6.2013


12.12.2012 Interview with Boston's WBUR Radio Station


12.19.2012 Boston Metro Newspaper 2012 "Best Of" Shopping Guide


Yelp holiday gift guide 2012.12.05


Article on BostInno.com 2012.11.08
Feature about MBTAgifts, the MBTA Merchandise Program we operate for the T [link to article online]


Boston Globe "Starts And Starts" Column December 18, 2011
Feature about our MBTAgifts brand


Dig Boston - Local, Independent Holiday Shopping Guide - November, 2011

Click here to read the full article.


Boston.com share success of MBTAgifts sales through Cyber Monday - December 12, 2011

Click here to read the full article.


Boston.com features MBTA shower curtain that we carry under our MBTAgifts brand - November 11, 2011



Boston's WBZ-TV Feature About MBTA Merchandise Program Run by WardMaps - August 24, 2011


Apartment Therapy features WardMaps Retail Store - June 13, 2011

Throughout history, maps have shown us the routes of our travels, the cities that we love, and the lands where we live. Each mapmaker, a.k.a. cartographer, has brought a unique style to documenting our world, and because of this, there are troves of beautiful maps out there for us to admire.

To tap into our seemingly inherent interest in maps, one must visit an incredible map store out of Cambridge, Massachusetts called Ward Maps.Ward Maps is located on Massachusetts Avenue in Cambridge, in between the Harvard and Porter MBTA stops. The store specializes in real estate maps, but they carry a variety of styles and cities. Their selection of maps is so great that one visit will most likely not give you enough time to check it all out.

Ward Maps scan all of their acquired maps and makes exquisitely professional prints in a number of sizes. On my second to last trip, I purchased two vintage reprints of hyper localities in Jamaica Plain, Boston. During this last time around, my friend bought a vintage reprint of Chicago in 1893. Incredible!

If you don't live in the Massachusetts area, don't you worry; Ward Maps carries every single one of their maps on their online shop. Go on their site right now, and see if they've got the map you've always wanted. Fair warning - you will want more than just one.

Nick Siemaska - Link to Article Online


WGBH Boston video interview with MBTA General Manager Rich Davey regarding MBTAgifts - June 2, 2011


Boston.com - June 2, 2011


UniversalHub.com - June 1, 2011


Boston.com - June 1, 2011


Boston.com - May 31, 2011

Boston Globe Article - March 9, 2011

"Another look at the T store"
By Brian McGrory

Some people enter the scene with a gale force, straining to be heard in a time and place where the volume is always high. Others are like a gentle breeze, something to be enjoyed and for that reason, remembered.

And so it was that Steven Beaucher sent an e-mail last week on what was shaping up as something less than an ideal day for him and his business.

The public was seething over what has been a disastrous winter for the MBTA, a season that culminated when a commuter train took four hours to travel from Boston to Worcester, which sources say is only about an hour away. On the day in question, the delay was the subject of a front page story, yours truly offered suggestions for souvenirs the MBTA could sell in the online store it plans to launch by June, and hundreds of readers submitted their own MBTA T-shirt slogans to boston.com. My new choice: “EvenTually.’’

The assumption, my assumption anyway, was this new outsourced T store was bankrolled by a bunch of suits in a faraway office park who, in turn, were paying Asian villagers $2 a day to make ill-fitting tees and toss-away trinkets that would lead to a future Globe Starts & Stops column headlined, “T holds fire sale on shuttered online venture.’’

Enter Steven Beaucher, gently so. He sent an e-mail that began, “Good morning,’’ and ended, “Sincerely,’’ and in between, he explained that his Cambridge-based, family-run business is behind the T merchandise. “I rely on the MBTA on a daily basis and am excited that my company can contribute what it can to the financial well-being of the T,’’ he wrote.

He then invited me to his Mass. Ave. shop, WardMaps, run by him and his brother, Brian, to see the T merchandise he has begun selling ahead of the online store. I got over there as fast as humanly possible, meaning I didn’t take the T.

Beaucher was as gracious in person as he was in writing. His store was at once quaint and inviting, with hardwood floors and towering walls lined with prints, maps, and high-end posters, many with a transit theme.

“We all have a love-hate relationship with our transit agency,’’ Beaucher said. “We’re trying to create something positive.’’

Of course, there are T mugs, but they’re bold and stylish at upwards of $10 apiece. The $20 T-shirts are clean and contemporary, either in black or white, with a simple T logo. Beyond that, there are mouse pads with replicas of old T passes, pillows with old T photographs, journals with old T route maps on the covers. There is a moody artist’s rendering of the region’s relationship with the T, in the form of a print of Boston landmarks, and below them, amid tree roots, a route map.

Years ago, you’ll recall, the T opened a store, sold ridiculous schlock, and failed. This time, it has contracted everything out, gets a cut of anything sold, and is urging a sense of style. To that end, Beaucher disappeared into the back of his store and returned with a relic from the former store, a white crewneck with the slogan, “In Boston, this is a T shirt.’’

“We all mutually agreed: Don’t make that,’’ Beaucher said.

“We’re designers,’’ Beaucher said of himself and Brian. “I’m an architect. We’re setting a high bar for design.’’

Which might explain the T station sign replicas — beautiful steel signs for Haymarket or Arlington or anywhere else. “You want Forest Hills, boom, we’ll make it for you,’’ Beaucher said. Probably on time, too.

No, the Beaucher brothers can’t make the trains run on time. But they might make you feel a lot more stylish while you’re waiting through yet another delay.


Boston Fox 25 New - February 11, 2011
This morning on Boston Fox 25, MBTA general manager Richard Davey mentioned that WardMaps is handling the new MBTA merchandise program and to send ideas for T merchandise to us at info@wardmaps.com.

Watch Video Online At Fox 25
Weekly Dig "Holiday Shopping Guide", Boston - December 1, 2010

View PDF
Boston Sunday Globe "Starts And Stops" Column - November 28, 2010
Print article about WardMaps licensing agreement with the MBTA.
Map company on board with T merchandise
By Eric Moskowitz

Last week I wrote about the T’s plan to issue a request for proposals for a company to create official MBTA merchandise — from T-shirts to dog collars to neckties — that could be sold on the T’s website, at the direction of the general manager, Richard A. Davey. That request will be issued in the first week of December, meaning the T store won’t be up in time for the holidays. But a limited amount of licensed merchandise is already out there, such as women’s jeans by Boston Jean Co. with the T’s multicolored route map embroidered on the back pocket ($159) available in stores and at https://www.bostonjeancompany.com/.

The day after I spoke with Davey, the T’s marketing department sought his signature on a licensing contract with WardMaps of Cambridge, a Porter Square business specializing in original and reproduction antique neighborhood maps.

WardMaps is owned by brothers Steven and Brian Beaucher, subway fans who have expanded their business to include transit maps as well as vintage subway and trolley memorabilia, such as original roll signs used to tell passengers where a train or trolley was headed. Under the brothers’ new deal with the MBTA, WardMaps also now sells products with the T’s current transit map, such as mugs ($11.95) and messenger bags ($49.95), at their store and at www.wardmaps.com. The merchandise is also available at Brookline Booksmith and Davis Squared in Somerville. 

The T gets a 10 percent cut, according to Barbara Moulton, the MBTA’s assistant general manager for communications and marketing. “We’re convinced this is going to take off,’’ said Steven Beaucher, who is an architect. “We’re psyched for the T and psyched for us. Hopefully everyone’s going to get some good revenue out of this.’’ When the MBTA online store gets going, the WardMaps merchandise and other previously licensed gear will also be sold there, Moulton said.
Jeff Santos Show AM 1510, Boston - October 21, 2010
On air interview of WardMaps co-founder Steven Beaucher.

Click here to listen to .mp3 audio file
Boston Metro - September 28, 2010
Print article about our move to 1735 Massachusetts Ave.

Click here to read the entire article
Yankee Magazine - May June 2010
Print article including our journal books ( #5 ).

Weekly Dig - March 24, 2010
Print Article about our coasters.

Weekly Dig - March 24, 2010
Online Article about our coasters.

Read article online here
Weekly Dig - March 24, 2010
Article about our brother company Boston Coasters as well as the WardMaps/Boston Coasters store.

Read article online here
"G" (Boston Globe Magazine) - June 25, 2009
Boston.com - June 25, 2009

Boston Metro - May 15, 2009

Chronicle (WCVB TV, Boston, MA) - January 22, 2009 & May 26, 2009

  WardMaps Co-founder Brian Beaucher was profiled in a segment on WCVB's Chronicle on January 22 at 7:30pm. Chronicle airs weeknights at 7:30pm on Boston's Channel 5. Chronicle is billed as New Enlgand's nightly news magazine focusing on the people and places of New England for over 20 years. Digital video of Brian's segment is linked to below: Click here to view the segment (number three) featuring Brian Beaucher
Click here to view the entire episode online
Boston Globe - June 17, 2008

"Old-Map Quest" - By Ami Albernaz, Globe Correspondent / June 17, 2008
If you'd like to know how your city or neighborhood looked 100 years ago, check out WardMaps.com, either at its online home or its brick-and-mortar site in Harvard Square. Brothers Steven and Brian Beaucher specialize in neighborhood block maps from the late 19th and early 20th centuries, though their impressive collection also includes vintage maps from countries around the world. The maps come from atlases that the Beauchers find at auctions and estate sales and through antiquarian book dealers. The store also has cartographic gifts including place mats, puzzles, tote bags, and coasters, and any map can be printed on them - meaning you can choose your piece of the past to carry into the present. Today's hours 10 a.m.-6 p.m. Original maps: $55-$325. Prints $19-$79. WardMaps.com, Cambridge. 617-497-0737. wardmaps.com
© Copyright 2008 Globe Newspaper Company.

Boston.com - June 17, 2008

Buffalo Rising Online (Buffalo, NY) - January 21, 2008

Patriot Ledger (Massachusetts) - November 24, 2007

Boston Globe Magazine - July 23, 2006
WardMaps.com was featured in "The Find" in the Boston Globe Magazine on July 23, 2006. Article reproduced below.

Map Quest

Hang a bit of history on your wall with the 19th- and 20th-century maps of city wards (an area of a few blocks). At 8½ by 11 inches to 22 by 32 inches, they show street names, public infrastructure, and the names of businesses and property owners. Steven Beaucher, his wife Julie Richmond, and his brother Brian operate their map business from Cambridge. They stock more than 5,000 maps of eight states, including Massachusetts, and several European cities. Unframed antique maps are $125 to $425, reproductions $28 to $148. Maps also come framed and on coasters, greeting cards, and mugs; coasters printed with the 1917 ward maps showing Fenway Park ($20 for 4) are bestsellers. At wardmaps.com, or call 617-710-0302. - Anupreeta Das
JDBliss Website - November 5, 2006
WardMaps.com co-founder, Julie Richmond, was profiled on the JDBliss website. Text of article is below.

Success Story: Julie Richmond: Litigator Turned Cartographic Connoisseur

By day, Julie Richmond is an associate at Berman DeValerio Pease Tabacco Burt & Pucillo, a 30-lawyer class action securities litigation boutique. However, at nights and on weekends (and any other spare time she can find), Richmond, with husband Steve and brother-in-law Brian, is the force behind WardMaps - an online seller of archival prints of vintage American city neighborhood maps.

Richmond became interested in "cartography" after finding an old Boston real estate atlas at an antique shop that had very elaborate and beautifully engraved maps showing the details of all the homes and owners within an area of only a few blocks. Richmond and her husband decided to begin collecting more maps, digitizing them, and selling them online. Digital versions of the maps now appear on coasters, greeting cards and mousepads. The company's collection now numbers over 4,000 maps.

Richmond's advice to aspiring lawyer entrepreneurs: "Lawyers are naturally risk-averse. My advice to someone interested in moving in a new direction is to start small. Don’t take an all-or-nothing approach – 'either I’m a lawyer or I’m something else.' Your legal skills will likely help you no matter what you want to do. If everything comes together, your new interests outside of work will probably help you to find your practice more enjoyable, and they could very literally open new professional doors for you."

JD Bliss (JDB):  You’ve maintained an active career as a securities litigator while, in just two years, building up a unique and successful online business selling archival prints of vintage American city neighborhood maps.  Your business success raises the question, why did you originally choose law school and a legal career? Richmond:  Actually, I had initially planned on a business career.  My undergraduate majors at Tufts University were economics and Japanese, and then I enrolled in both the School of International Service and law programs at The American University in Washington , DC .  The goal I had in mind was to work for a multinational company, or the government, handling trade or other global business issues.  But during my first year in law school I really developed a liking for the intellectual and problem-solving challenges of the law.  I made the decision to focus on my JD exclusively, and I received it in 1998.

JDB:  How has your career as a lawyer developed since then?

As a Boston native I wanted to return to my hometown.  I passed the Massachusetts bar and joined a large national firm and started practicing in securities and corporate law.  While I enjoyed the work I wasn’t as pleased with the large firm environment, so in 2002 I accepted the opportunity to join Berman DeValerio Pease Tabacco Burt & Pucillo, a 30-lawyer class action securities litigation boutique.  I’m now focusing strictly on securities litigation, and still find my practice to be personally satisfying.  It’s not the only interest in my life, however, and I’m glad to be at a firm that’s been positive about my pursuit of my personal business.

JDB: Could you explain how your interest in vintage maps developed? Your company’s web site, WardMaps.com describes you as a “cartographic connoisseur,” which sounds like a very specialized field.

More than anything, it’s really a reflection of having grown up in Boston .  I’ve always been interested in history and art related to the city, and when I happened to find an old Boston real estate atlas at an antique shop I was really intrigued by it.  Atlases like this were done in the nineteenth and early twentieth centuries, and had very elaborate and beautifully engraved maps showing the details of all the homes and owners within an area of only a few blocks.  As you track the maps over a period of time you can see how the entire city developed, ethnically and economically.  I found a 1902 atlas with 40 of these impressive individual maps, started collecting more, and hit on the idea that many other people who share a passion for Boston and its neighborhoods would enjoy these maps if they were more accessible

.JDB: How did you go from having the idea to creating a company that made it a reality?

My husband Steven Beaucher is an architect and web designer, and he shared my enthusiasm for building and sharing a collection of the maps.  We started collecting them in earnest in the spring of 2003, and decided that making digital images of the maps was the best way to preserve and reproduce them.  It was also obvious that if we could sell the images, it would give us money to buy more maps.  We took a multi-track marketing approach.  Steven and his brother Brian, who is a photographer and digital artist, developed our web site, which went live in the spring of 2004.  As we built up our collection of maps and customers started asking for more ways to display them, we put the digitized images on greeting cards, postcards, coasters and tiles, and started framing and matting both the original maps and digitized reproductions.  We also offer custom maps where we digitally combine several of our maps to produce virtually any composition.  Another marketing angle for us was to go to local arts fairs in the Boston area to display and sell our products; by the end of the year we’ll have done 15 fairs in 2005, all on the weekends.  We continue to run the whole business online and out of our respective homes/studios in Boston ’s South End and the Fenway neighborhood

.JDB: What is your role in the business – do you have a specific area of responsibility?

One of the greatest things about it is that I’m learning skills that never would have been part of my career as a lawyer.  I help with the digital scanning of the maps – last month alone we scanned approximately 2000 maps.  Each map takes about 20 minutes to scan and countless hours to “restore” and print, so it is definitely a meticulous and time consuming process.  One of our unique features is that we sell restored and unrestored digital prints.  Using digital restoration, we can remove the stains, tears and rips from the maps, while of course still preserving the antique look of the maps.  This is a highly detailed process that my brother in law Brian has taught me, and that I especially enjoy.  I’ve also learned web site design, and enter the digital images of new maps on our web site.  I handle the business end of things also, including the financial and marketing details.  It really is an all-encompassing activity

.JDB: How about your legal training? Does that play a role in your skill package for the business?

It does, but only in a general way.  My corporate law background enables me to do cost/benefit assessment when we take a step like introducing a new product or purchasing new equipment.  Plus, negotiation and analysis are the same basic skills whether you’re dealing with opposing counsel or working out a deal with a customer or other map dealers.

JDB: All your business activities sound tremendously time consuming.  How much time do they actually take?

It’s a given that I can’t take anything away from my “nine-to-five” job at the firm.  That means I’m basically spending most of my nights and weekends on WardMaps.com – probably on the order of 15 or so hours a week.  There’s always something to do:  accounting, updating orders, scanning, developing new product ideas.  And most of the weekends are devoted to the shows that we do in the Boston area.  I feel as though if I’m not always doing something, I’m not moving the business ahead.  And it’s still new and exciting for me, so I really enjoy it.

JDB: How does the business integrate with your practice, both in terms of your personal satisfaction and the way you’re perceived at your firm?

Right now business and the law are two separate spheres.  I still enjoy my work as a lawyer, the intellectual challenge and the interaction with my colleagues.  And I enjoy the very different aspects of running the map business – the artistic creativity, the one-on-one interaction with customers are very different from writing a brief.   I feel enriched by both.  As for my colleagues in the firm, they are some of my biggest boosters and customers.  I think I’ve sold a map to virtually everyone I work with, and I’m intrigued by the fact that lawyers generally seem to be one of my biggest customer groups.   At this point my Berman DeValerio customers display their maps in their homes, but before long I hope we’ll be seeing some on the office walls at the firm.

JDB: What kind of future do you see for WardMaps.com? Will you reach a point that you would consider making it your primary focus?

We’re getting to the point where we really have a solid collection – around 4,000 original maps.  We’re also at the point where we don’t need to be investing every dollar back into the business, and are starting to show a profit.  People are always asking us for earlier years and other cities, so we’ve expanded our geographic focus from Boston to include other areas of New England , selected cities like New York , Philadelphia and Rhode Island , and even a few cities in Europe .  If the company really takes off at some point in the future certainly I might consider shifting my primary focus to it, but for now I’m concentrating on maintaining and improving what I have in both parts of my professional life.

JDB: Given the satisfaction you’ve found at building your personal interest into a business, what advice would you give other attorneys who would like to pursue an interest outside the law but are reluctant to make a commitment?

Lawyers are naturally risk-averse.  My advice to someone interested in moving in a new direction is to start small.  Don’t take an all-or-nothing approach – “either I’m a lawyer or I’m something else.”  Your legal skills will likely help you no matter what you want to do.  If everything comes together, your new interests outside of work will probably help you to find your practice more enjoyable, and they could very literally open new professional doors for you.
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© WardMaps LLC 2019. Your source for antique maps, prints and gifts since 2004.